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Monday 4 April 2016

Video marketing is a new type of internet marketing and advertising in which organization create 2-5 minute short videos specific topics using content from text sources like articles and blogs. The videos are further uploaded to various sharing websites like YouTube for public exposure.

Videos can be short and simple but informative, for your marketing. Some common themes include educational, product instructions, employee interviews, event videos, professional produced videos, product instructions and customer interviews.

Video has become an essential marketing tool. Showcasing the human side of your business and communicating highly complex ideas is an easy to digest manner.  Starting a camera and speechifying thousand words of brilliant prose does not make an effective video. There are proven techniques and tools that can help make videos engage, grab attention and achieve the viewer’s appreciation.

If you are into networks, you must have shared a video that might have held your attention. The power of pictures in motion is so amazing that you have more information in only couple of minutes than dozen of written documents.

If you have shared a video you will certainly be known to the top notch foundation for online videos: YouTube. This article will further provide vital assistance on how you can create and manage video marketing account to upload videos and post them. Foremost step is to create a Gmail account, if you already have one; it is not required to register. But you might also want to create a separate account particularly for this platform. Thereafter, ‘login’ or ‘register’ you can start working with YouTube.com.  The videos you post need to have tags and descriptions associated with them for search in YouTube. Use the keywords and be sure to include them when you upload your video.  To upload a video you need to click on the button known as ‘upload button’. A window then appears to load the file you want and you will find the option to make private, public or hidden. The upload process depends on the speed of your internet connection, consuming 1-5 minutes per MB, in addition few additional minutes for format conversion.

Apart from YouTube, some other online sites such as Dailymotion, Vimeo etc. are also available for managing effective video marketing. Google’s search bots cannot index the media, only the text associated with media, it’s advisable to add tags as it is critical to your video being indexed. 

Saturday 2 April 2016

World has gone digital, therefore, more and more people are using the medium of internet to promote their business across the world. When one talks of web world and thinks of doing business over the web, he or she always wants to create a website to make people aware of his or her brand. No matter in which business you are dealing, if you think of promoting your business over the web, you need a website that can provide information to internet users about your services and products. Looking at the present time, it is not wrong to say that there is no platform so quick and cheaper than internet. But using internet for business purposes is not an easy task as you need to learn about domain and hosting thing.

Domain and hosting are the most important and primary things to make your website live on internet. There are a number of companies in the market that offer domain and hosting services at cheap and reasonable prices. But you need to be careful while choosing this service. As your website is an important part of your business, therefore, you need to check all the security and maintenance thing about the hosting and domain. Don’t be trapped in the offers of unlimited hosting space and multiple domain things because it can be quite dangerous in future.

Domain is a name that used to recognize multiple IP addresses. When you think of creating a website, you need to register your website name which is also called as domain name. There are various types of domain available in the market but the most used ones are .com and .in on which people register their website names. For example, if someone is looking to run a business on content or online marketing and want to have content word in it domain’s name, he or she can check and find their desire names on the domain provider website. If you decide seotechexperts as your domain name, first of all you need to check whether the name is available on .com or .in. If it is available then you can easily register your name either as seotechexperts.com or seotechexperts.in.

On the other hand, you need web space that you can get through hosting. If you want to have 1GB space for your website then you can take the same from hosting. There are two types of hosting – independent and sharing. Though independent hosting is always expensive compare to sharing hosting but if you want to run a secure business, it is always good for you to take the independent hosting over sharing. 
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