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Monday 4 April 2016

Video marketing is a new type of internet marketing and advertising in which organization create 2-5 minute short videos specific topics using content from text sources like articles and blogs. The videos are further uploaded to various sharing websites like YouTube for public exposure.

Videos can be short and simple but informative, for your marketing. Some common themes include educational, product instructions, employee interviews, event videos, professional produced videos, product instructions and customer interviews.

Video has become an essential marketing tool. Showcasing the human side of your business and communicating highly complex ideas is an easy to digest manner.  Starting a camera and speechifying thousand words of brilliant prose does not make an effective video. There are proven techniques and tools that can help make videos engage, grab attention and achieve the viewer’s appreciation.

If you are into networks, you must have shared a video that might have held your attention. The power of pictures in motion is so amazing that you have more information in only couple of minutes than dozen of written documents.

If you have shared a video you will certainly be known to the top notch foundation for online videos: YouTube. This article will further provide vital assistance on how you can create and manage video marketing account to upload videos and post them. Foremost step is to create a Gmail account, if you already have one; it is not required to register. But you might also want to create a separate account particularly for this platform. Thereafter, ‘login’ or ‘register’ you can start working with YouTube.com.  The videos you post need to have tags and descriptions associated with them for search in YouTube. Use the keywords and be sure to include them when you upload your video.  To upload a video you need to click on the button known as ‘upload button’. A window then appears to load the file you want and you will find the option to make private, public or hidden. The upload process depends on the speed of your internet connection, consuming 1-5 minutes per MB, in addition few additional minutes for format conversion.

Apart from YouTube, some other online sites such as Dailymotion, Vimeo etc. are also available for managing effective video marketing. Google’s search bots cannot index the media, only the text associated with media, it’s advisable to add tags as it is critical to your video being indexed. 

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